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8 Stores The French Swear By

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Here we are with another article about French fashion, but there is just so much inspiration to take from there! Today, I am bringing you an insider’s guide to the trendiest French brands to shop at, for an effortless chic look that will make you look like a local in Paris. Most of them have cute boutiques or corner shops all over France but they are also starting to take the world, so check if there’s one near you! Otherwise department stores like Printemps and Galeries Lafayettes are THE place to find a great mix of French fashion from all these brands, and more!


8 Stores The French Swear By
Source: Linoy Friedman

All of these brands represent the French style at its best, blending rock, chic and bohemian inspirations that will resonate with everyone’s style, to offer timeless refined simplicity. Here is my selection of 8 brands, to give a French touch to your wardrobe:


Sezane is the brand of the season, ideal for a classic romantic aesthetic. Its basics are essentials to have in your closet, and they’ll guarantee you an effortless feminine look. I’ll recommend having a glance at their colorful blouses and cardigans, I’m sure you’ll find something you link amongst all these cute pieces!

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For a timeless boho-chic look, Maje is the place to shop at. While being timeless and elegant, you will also surely be able to find more rock or colorful pieces, to give a unique twist to your wardrobe. Whether you're drawn to the romantic allure of their feminine designs or seeking edgier elements, Maje offers a versatile range that effortlessly blends classic elegance with modern trends.

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Ba&sh represents the French effortless style at its most trendy and chic. Shop there for good basics with a touch of boho-rock. They also have a good range of cute accessories, ranging from bags to shoes and belts, to elevate your outfit! 


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Zadig & Voltaire is the young and trendy reference for a rock’n roll vibe! With a lot of black, red, leather, metallic and glitters, you’ll find everything you need for a chic edgy outfit. They also have a great selection of bags, —recognisable through the metallic wings logo—, essential to spice up any classic outfit!

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Sandro is the unparalleled combination of laid-back Parisian chic with bohemian romance, perfect to create a look on the edge of classic elegance and modern urban trends. Don't miss their selection of stylish accessories, from chic handbags to statement shoes and belts, perfect for adding that finishing touch to your look!

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Known for its quality pieces that blend practicality and style, Jerome Dreyfus is the brand you should look at for handbags. Its sophisticated timeless accessories embody quiet-luxury, and will complete any outfit, transitioning perfectly from day to night. The Billy and Bobi models especially are the IT bags every French girl has in her closet. Choose a basic color like navy or brown for an everlasting casual-chic vibe, or make a statement with the metallic ones!


Whether you're looking for a stylish handbag or the perfect sweater, The Kooples has you covered for a complete and fashionable rock-chic look. Giving a grunge twist to French sophistication, their androgynous pieces will give you a bold and modern look to walk in the streets of Paris as if you’ve always lived there!

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Isabel Marant is modern sophistication, or the epitome of ‘less is more’. Simple and urban, yet elegant and contemporary. Its aesthetic, standing at the intersection of bohemian and rock, captures a sense of refined simplicity that will make you look effortlessly chic and unique.

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