What to Wear in London: 3 Chic Essentials to Pack

There’s something magical about London. The history, the neighborhoods, the architecture—and let’s be honest, the fashion. One of my favorite things to do in any city is just walk around with no set plan, take it all in, and of course… people-watch.

London is one of those places where style feels intentional. Think structured outerwear, classic tailoring, layered neutrals, and pieces that balance comfort with elegance. Whether you're planning a trip or just want to bring a bit of that London polish into your everyday wardrobe (yes, even your office looks), these outfit ideas are all about dressing smart, staying comfortable, and looking put-together without trying too hard.

Trench Coat - but make it summer -

A trench coat in summer? Absolutely—especially in London. The key is finding the right one. Cropped trench coats are having a moment, and for good reason: they’re light, easy to layer, and instantly elevate even the most casual outfit. Throw one over jeans and a white tee with sneakers, and you’ve got a look that’s both practical and polished. It’s perfect for those days when the weather can’t quite decide what it’s doing.

Images: @styledsara by Sara Walker

Another combo I love? A classic longer trench paired with something unexpected—like a breezy summer dress and flip-flops. It’s the mix of structure and softness that makes it work, and of course, it keeps you covered if that inevitable London drizzle shows up. Styled by Sara Walker, these looks strike the perfect balance between polished and intentional, yet still wearable and comfortable. Each outfit captures that effortless London chic—elevated, practical, and perfect for city life.

The Trench Coat Shop

All about that blouse

There’s something about a good blouse that instantly pulls a look together—especially one with interesting details. Whether it’s puffed sleeves, pleats, embroidery, or an asymmetric cut, a well-structured blouse gives you that polished edge without trying too hard. Think Isabel Marant chic: a little romantic, a little undone, but still totally wearable.

Spotted in Soho, London

Pair it with classic denim or tailored trousers and you’ve got an outfit that feels elevated yet comfortable—perfect for a gallery stroll, a work meeting, or a slow afternoon in a Soho café. It’s the kind of piece that makes people stop and ask, where did you get that?

The Blouse Shop

The Cool (and Comfortable) Sneaker

One thing I really noticed while spending time in London: you walk a lot. And Londoners? They dress for it. Comfortable shoes aren’t just practical—they’re part of the look. Adidas seems to be a city favorite, along with other “cool girl” sneakers that somehow go with everything.

Whether it's paired with trousers, dresses, or even a sleek coat, the right sneaker adds that effortless, grounded feel to any outfit. It's proof that you don't have to sacrifice style for comfort—and in London, you really shouldn't.

Neutral, cool, and comfy—carefully curated for your next London trip.

The Sneaker Shop

Finishing Touches: Understated Accessories That Elevate

When it comes to accessories, Londoners tend to keep things subtle yet thoughtful. A structured crossbody, minimal gold hoops, a classic watch, or a sleek pair of sunglasses—each piece feels considered without being overdone. It’s all about quiet confidence.

And since London is a city best explored on foot (with the occasional crowded Tube ride), practicality matters. Opt for bags that zip up and can be worn crossbody or close to the body—not just for ease, but for peace of mind. Pickpocketing can happen, and style should never come at the cost of comfort or security.

The Accessories Shop

London style isn’t about trends or flash—it’s about intention, comfort, and pieces that work together effortlessly. Whether you’re planning your first trip or just want to channel that smart, understated energy into your everyday wardrobe, the key is thoughtful layering, quality basics, and a few pieces that make you feel like yourself.

Pack light, walk lots, and let the city—and its style—do the rest.